Privacy notice
What Simcomm collects through acuityq.ai, why, who else sees it, how long it is kept, and how you get it back, corrected or deleted.
Effective 13 September 2026 · version 2026-09-v1 · Simplified Communications Pvt. Ltd. (Simcomm)
Awaiting review by Simcomm's counsel
This wording is a build-ready draft that implements the requirements of India's Digital
Personal Data Protection Act 2023 as the site is actually built. It is not legal advice
and must be reviewed and signed off before launch. Remove this block in
src/layouts/Legal.astro by passing awaitingCounsel={false}.
1. Who is responsible
Simplified Communications Pvt. Ltd., trading as Simcomm, is the Data Fiduciary for personal data collected through this website, within the meaning of India's Digital Personal Data Protection Act, 2023 ("DPDP Act").
Registered office: registered office address, line 1, line 2, city, state PIN, India. CIN company CIN.
This notice covers acuityq.ai only. Personal data inside a customer's AcuityQ™ deployment is processed by Simcomm as a processor on that customer's instructions, under the contract with them, and is not covered here.
2. What we collect, and why
| What | Why | Basis |
|---|---|---|
| Name, work e-mail, organisation | To answer the enquiry you sent and to identify who sent it | Your consent, given by ticking the contact box on the form |
| Phone number (optional) | To reply by phone where that is faster | Your consent; the field is optional and can be left blank |
| Job title, sector, team size, modules, timeline (optional) | To make the first conversation useful rather than generic | Your consent; all optional and marked as such |
| Your message | To answer it | Your consent |
| Page address, referrer and campaign parameters | To know which page produced the enquiry, so we can improve it | Collected with the enquiry, under the same consent |
| A first-party identifier cookie (acq_cid) | So a repeat submission is recognised as the same person rather than treated as a new enquiry | Strictly necessary for the form to work correctly |
| Server logs — IP address, user agent, timestamp | Security, abuse prevention and diagnosing faults | Necessary for the legitimate operation and security of the service |
We do not collect special categories of data through this site, we do not buy contact data, and we do not enrich what you give us from third-party databases.
3. Consent, and how it is recorded
Consent on this site is specific, informed, unconditional and unambiguous. It is given by ticking a box that starts unticked. Submitting a form is not, by itself, consent.
There are two separate boxes and they are never bundled:
- Contact about this enquiry. "I agree that Simcomm may use the details above to contact me about this enquiry." Required to submit.
- Marketing. "Separately, I would like occasional e-mail about AcuityQ — product notes and release news. I can withdraw this at any time." Entirely optional. Leaving it unticked does not affect your enquiry.
When you consent, we store the version of the wording you agreed to — currently 2026-09-v1 — alongside your record, with the date and time. If anybody later asks what you agreed to, we can produce the exact words rather than an assertion that a box was ticked.
4. Withdrawing consent
Withdrawal is as easy as giving. Write to privacy@acuityq.ai and say what you want stopped. We act within seven working days and confirm when it is done. Every marketing e-mail also carries a working one-click unsubscribe.
Withdrawing consent does not undo processing that already happened lawfully, and we may keep a minimal record that you withdrew — that record is what stops us contacting you again.
5. Who else sees it
Within Simcomm: the people who answer enquiries, and, once AcuityQ's Lead Management module is live, the named owner of your enquiry inside it. The following processors handle lead data on our behalf:
| Processor | What it does | Where data sits |
|---|---|---|
| hosting provider | Runs the website and the database holding your enquiry | region |
| transactional e-mail provider | Sends your acknowledgement and our notification | region |
| Cloudflare, Inc. | Turnstile — checks the form was submitted by a person, not a bot | Global edge network |
| analytics provider | Cookie-free, anonymous page analytics, only after you accept | region |
We do not sell personal data, we do not share it with advertising networks, and we do not transfer it to anyone for their own purposes.
Data outside India
confirm whether any processor above stores data outside India, and where Where a processor stores or routes data outside India, it is named above with its location. Transfers are made only to countries not restricted by the Central Government under section 16 of the DPDP Act.
6. How long we keep it
- Enquiries and lead data: 24 months from our last contact with you, then deleted.
- Consent records: kept for as long as the data they relate to, and for a short period afterwards as evidence that deletion was correct.
- Server logs: log retention period, e.g. 90 days.
Deletion is executed, not merely stated. A named person at Simcomm runs it and it is recorded. A retention policy nobody performs is worse than having none.
7. Your rights
As a Data Principal under the DPDP Act you may:
- Access — ask for a summary of the personal data we hold about you and what we have done with it.
- Correct, complete or update — ask us to fix anything inaccurate or out of date.
- Erase — ask us to delete it, where we are not required to keep it.
- Nominate — nominate another individual to exercise these rights on your behalf in the event of your death or incapacity.
- Grieve — raise a grievance with our Grievance Officer, and escalate to the Data Protection Board of India if our answer does not satisfy you.
Write to privacy@acuityq.ai. We respond within fifteen working days, and sooner where we can. We may ask you to confirm your identity — we will ask for the minimum that makes us confident, and nothing more.
8. Grievance Officer
As required by the DPDP Act, Simcomm has a named Grievance Officer:
named grievance officer, Grievance Officer
Simplified Communications Pvt. Ltd.
registered office address, line 1, city, state PIN, India
grievance@acuityq.ai · telephone
How a grievance is handled, and what happens if you are not satisfied, is set out on the grievance page.
9. Children
This is a business website and is not directed at children. We do not knowingly collect the personal data of anyone under 18. If you believe a child's data has reached us, write to privacy@acuityq.ai and we will delete it.
10. Security
Enquiries travel over TLS to our own server and are written to a database that is not exposed to the internet. The browser never talks to the AcuityQ platform directly and no credential for it exists in this site's code. The controls behind the product itself are listed, control by control, on the security page.
If a breach affects your personal data, we will notify the Data Protection Board of India and you, in the manner and within the time the DPDP Act requires.
11. Changes
When this notice changes materially, the version stamp at the top changes with it and the previous version is retained so that consent captured under it can still be read against the exact wording. We do not retrospectively apply a new version to consent given under an old one.